– The management of the industrial age gives topmost priority to profit whereas in the information age the topmost priority is customer satisfaction. In the Western […]
Many new ideas have emerged in marketing in six decades… – Three ideas are more important than four ‘P’s’ or four ‘A’s’. STP means segmentation, targeting […]
Providing satisfactory services to customers is no longer mandatory but mandatory. Your customer service needs to be constantly improved Even if you run your business from […]
