Newspaper advertising has been the longest-running form of advertising available for businesses to market their products and services. There are a lot of variables that go into a newspaper ad, depending on your goals. But, mostly, newspaper advertising is running an ad for your business in a publication – either print or digital.

While it may seem like a straightforward and intuitive process, there are things every business owner needs to be aware of to effectively market and advertise in a news publication.

Advantages of Newspaper Advertising

1. Better Reach

Printed media like newspapers and magazines, readers are much more inclined to pay attention for more extended periods of time

2. More Focused Targeting

Advertisers looking to reach a specific group of individuals may choose to place an ad in the newspaper editions that coincide with these “special sections,” thus achieving higher levels of brand awareness among these niche audiences.

3. Affordability

Newspaper advertising costs vary and can get expensive if you don’t do it right. Still, when done well, newspaper advertising typically costs less per thousand readers 

4. Flexibility

There are many kinds of newspaper ads you can choose from – classified,  display, notices etc. You can choose the exact size, location, and design for your ad.

5. Better Engagement

A majority of newspaper readers are much more engaged with newspapers.

6. Early Adopters

A lot of newspaper readers are actually early adopters to new products and brands. And for a new business, appealing to early adopters is critical to building momentum.

7. Inspires Action

A lot of people take action after seeing a newspaper ad.