Advertorial – What is it?
An advertorial is an advertisement in the form of editorial content.
An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a paid activity.
They are used by marketers to educate prospective consumers about the features of a product. It can be used to target a specific set of people by choosing the right medium to publish the advertorial.
It is important to note that as a rule of most publications, the word “advertisement” is mostly printed in small letters at the top or bottom of your advertorial. Some newspapers or magazines chose to push these advertorials in special sections.
Advertisers expect that advertorials will not be read as an ad by readers, but instead as a natural editorial contribution. By using this tactic in the context of native advertising, advertisers benefit from the credibility of the corresponding journalistic site. In the best-case scenario, the reader is also given quality content that is perceived more clearly than the contained advertisement.

Advertorials can be classified into three types:
Image advertorial: The organization running the advertisement wants to produce a favorable view of the organization or its products among the readers.
Advocacy advertorials: The organization wants to explain their view of a controversial subject.
Journalism advertorials: The organization wants to attract media attention to a subject or themselves

Benefits of Advertorial Marketing
When you use an advertorial, you’re using a communication that’s often used for brand education, conversion, and lead generation.

1. You can convert leads.
   Your advertorial would be shown to audiences that are the most interested in your industry, so you can increase exposure to the right audiences. You might be able to convert quite a few leads from this method.
2. Advertorials build brand awareness.
   The post, unlike ads, is paid for less often, but has the potential to be found by readers long after the publish date. You can earn organic traffic continuously with an advertorial.
3. Retarget your existing customers.
   Encouraging your customers to share the post on social media and tag your company is a great way to increase brand awareness online, promote your advertorial, and gain user-generated content from your audience. User-generated content is a fantastic content idea that gives a voice to satisfied customers to market your product from their point of view.

Tips to writing an Advertorial
Write for value, not to promote.
Stick to what your title says.
Solution for the customer.
Inspire action.
Avoid only talking about your company.
Delight your readers with exceptional content.

Conclusion:
It is most effective when people don’t realise it is a paid advertisement. To avoid unpleasant surprises, check with the publication how they will signal this is not an article they have written. Having “advertisement” written in big letters on your article is not going to be helpful for you, so negotiate this in advance.

For more details, suggestions and assistance on ‘Advertorial’ ad placement in prominent newspapers, get in touch with us.
Sarvodaya Advertising Agency
sarvodaya123in@yahoo.com