Newspaper advertising is an important component of successful advertising campaigns. Newspapers works, and they work really well at delivering brand messaging to a target audience. Today’s consumer no longer wish to be force-fed messaging. They instead wish to seek out advertising on their own terms. Because of this, newspapers are the medium of choice for shoppers in an average week.

1. Studies show newspaper readers have more discretionary income than non-readers. When advertisers utilize newspapers as part of their media strategy they are more likely to swing some of that extra cash their direction. Additionally, newspapers attract the highly educated or at least those who know how to read.
2. Newspapers are segmented by section which allows readers to easily flip to their desired section whether main news, business, sports, travel or entertainment and read whatever appeals to their interests. Within each section advertisers can strategically place ads that coincide with the subject matter. 
3. Credibility is important, especially when it comes to advertising. If your audience doesn’t believe the messaging in your ads, then they are not going to be moved to action. Consumers consider newspapers to be more credible than any other medium.
4. Advertising in newspapers offers one of the fastest turnaround times, thanks to extremely short deadlines that allow ads to be created and run in a matter of days. Newspapers allow you to schedule a campaign around your key selling cycle and short lead times make it possible to refine your message rapidly to respond to real-world events and opportunities.

Time and again, newspaper advertisements have proved how effective they are. We assist advertisers in choosing newspaper advertising formats that drive results.

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